Simplifying meals, together.
Magic List was born from a daily frustration: the mental load of family meals. Our mission is to make meal planning simple, enjoyable, and accessible to everyone.
Our mission
Every week, millions of families spend hours deciding what to eat, writing shopping lists, and organizing. Magic List automates all of this with artificial intelligence, so families can focus on what matters: enjoying great meals together.
Our values
Simplicity
Every feature is designed to be intuitive. No complex menus, no learning curve.
Family
Designed for families with children, allergies, preferences — everyone is accounted for.
Community
Thousands of families share recipes and tips to help each other daily.
Innovation
AI at the service of daily life: personalized suggestions, generated menus, optimized shopping.
Our ambition is simple: that the question 'What's for dinner tonight?' is never a source of stress again.
The Magic List team